Young Achievement Awards For all your YAA needs

Updates, tutorials and thoughts – Chris

Hey everyone, here’s a quick report on some of the notes I took today.

Before we get into that, here’s an updated moodboard, with any images Carley and Alasdair didn’t like, removed, and the best pieces from both boards put together. We’ll call this the final moodboard, and from now on we should refer to this with all of the creative components of the project.

Secondly, I’ve got a couple of videos and tutorials I’d like to share that I think we could all benefit from. I spotted these two on a blog today and it reminded me of our project so thought I’d post them:

Photo Manipulation Tutorial 1

Photo Manipulation Tutorial 2

I know the subjects of the photos aren’t really relevant, but they both feature techniques on blending a simple photograph of a person into a background with intense graphics and colour—perhaps some food for thought later on.

Next, I’ve got these two videos by Qube Konstrukt and Apple, respectively.

This is a video that Qube Konstrukt (great studio from Melbourne) did, and when I was digging through my library the other day to look for some cool bits this one stood out—might not be entirely what we’re after but definitely something to check out for the 3D/EAV teams:

Noise by Qube Konstrukt

I’m sure everyone’s seen the Coldplay/iTunes ad, it not, here it is:

Sonic by Apple and ColdPlay

Notes

Dave, Dawn or Luke—feel free to add to this if you feel I’ve missed something, but here are the key points that I took away from the meeting today:

Moodboards
The overall response to the mooboards was positive, and from that we’ve now got a really refined selection of graphics to build our style by. Carley seemed to enjoy the idea of the “growth” concept we described, and looks forward to seeing what we come up with.

The moodboard above summarises all of the imagery we collected and seems to be the best selection of ideas relevant to the project.

Three Minute TV Spot
The main messages of the TV spot, referring to the event are;

• “doing something good”
• “building the future”
• and showcasing who benefits from the event, and what the benefits are

It should appeal to entities like the Government, corporate and potential future supporters. Carley mentioned that it’s hard to get sponsoring for an event like this as people tend to support (at least financially) campaigns and/or events more about indigenous people and/or people with disabilities, not one for young entrepreneurs. So it’s really important we portray the above messages and that these people are the “next big leaders of the country”.

It’s more of a long-term piece than the other deliverables and should feature footage of the following sorts of things;

• interviews with succesful corporate men and women
• people walking throughout urban environments
• buildings
• Sydney Harbour
• the head offices

Presentation & EAV
One thing to keep in mind with our designs is that colours need to be fairly saturated as they will appear a little washed out on the large displays, however it shouldn’t make a difference whether we work with a dark or light background.

Due to the time when we’ll actually be getting the photos of the finalists being quite a while a way, we don’t actually have to use them in the motion graphics. If we need to use people, we can use ourselves, actors, or even silhouettes, as long as it works with the theme and is appropriate! There should be about 12 – 15 photos being presented at the event (I didn’t quite get this bit, correct me if I’m wrong someone).

Lastly, Carely enjoys the contrast between the casual/creative persona and the corporate, or business-type (prime example is that great image in the middle of the moodboard which everyone loves). This should be worked into the visuals, obviously.

Other Notes
A couple of other pointers we need to keep in mind is that the YAA is very much a “guys and girls” thing and shouldn’t appear to be dominant by either one. Our moodboards only featured images of males throughout the graphics but Carley has put strong emphasis on the fact that this should not be the case with the final product!

Sponsors are only required to be presented with their respective awards and do not need to feature throughout the other graphics unless we are told otherwise.

Thanks everyone, let me know your thoughts.

- Chris